Did ya miss me???
I didn’t think so, and that’s the point. Following a consistent daily marketing plan brings momentum, whether your business is offline, online or both.
But no one will miss you when you offer nothing.
“Build It And They Will Come” may be true when baseball players in spirit form pull strings in their dimension to bring spectators to the field. While it’s always better to align our energy, intent and actions, those of us in this material dimension must take more proactive steps to get our message heard by potential clients and customers.
It doesn’t cost very much out-of-pocket to ignore your online business when life throws you a few zingers. Unless you have set up a viral marketing system, you won’t get any traffic or sales, either.
However, if a competitive bricks and mortar business depends on high volume, consistent daily marketing is essential to cover the overhead and make a profit.
We’ll talk about methods of viral online marketing later, passive tools that can send potential customers to your site while you’re away.
If you wear most of the hats in your offline business, plan ahead for life’s disruptions. Create a basic promotional system that someone else could easily duplicate if you needed to turn over the reigns for awhile.
At the very least, design a standard coupon, branding promo, etc. that can be easily published when time is short. You can get creative again when life settles down.
It’s about your customer, not you. Without consistent daily marketing that benefits your clients, they won’t care about your business.
And they won’t miss you.